Ladies, be prepared to move all your eyeshadow palettes, lipsticks, eyeliners, and your hoards of lotion and bb cream’s aside. Men’s skin care products are on the rise and you know what that means – we’ll have to share the bathroom sink every morning. Gasp.
You can thank those fair-skinned, pretty boys in K-dramas for this latest craze of men’s beauty products in Asia. Apparently we’re not the only ones these days who are swooning over them – men are too. Well, maybe not swooning exactly, but they are definitely taking notes on how to attain silky, smooth skin.
According to an article on Wall Street Journal, the largest market for men’s skin care is China at $974 billion, and is expected to increase up to 1 billion dollars by next year. Korea is closely behind at $635 million, and North America is at $286. With this craze, you would think these products come with Scarlett Johansson’s face plastered on them or something.
For now, we’re not complaining (too much) at least…unless all their products start taking up too much of our space. Then, we’ll definitely have a problem.