Singapore IKEA Gets Creative With Rescue Pup Adoption Campaign
  • by Rachel Chen
  • July 21, 2014


The next time you take a stroll through IKEA, you won’t just be casually “testing” out their comfy leather sofas; you’ll probably be begging your spouse or family member to take home a rescue pup.

In addition to their picture-perfect displays of family living rooms, bedrooms and kitchens, IKEA has now added cardboard cutouts of rescue puppies to complete the homey ambiance. Just to, you know, give you an idea of what life could be like with your new furry best friend, and maybe tug at your heartstrings a little as well.

According to Business Insider, IKEA first began this creative collaboration with the pet adoption agency Home for Hope in Singapore, in hopes of helping adorable shelter puppies find homes across the nation. On each of the puppies cardboard cutouts is a different barcode that customers can scan to see more details about each of the specific puppies.

Though it was quite a process putting all of it together, the campaign has already proven successful, with eight puppies adopted so far. IKEA’s branch in Tempe, Ariz., has also recently launched the same program, and all six of their displayed cardboard cutout puppies have also found homes as well.


“Because sometimes, a furry friend is all it takes to complete your home.”









Watch the simultaneously adorable and heartbreaking video below: