Last Friday, Japanese cosmetics company Shiseido announced they would stop selling animal-tested cosmetics, going in effect in April. This decision was due to the fact that the European Union is on it’s way to finalizing their decision on banning such products by the end of March. Since Europe is a big market for the company, Shiseido will use other means to prove their products are safe (human volunteers, other forms of tests, previous test data). However, Shiseido says they will still sell animal-tested products if animal testing is the only way to prove the products are safe or some products require animal testing.
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