What’s a Glamourbaby, you may ask? Well, it is much, much more than the implied wealth, clothes, jewels and superficial beauty. According to Ruby Veridiano, being Glamourbaby goes much further beyond these things.
Ruby Veridiano is a self-described “glamour girl off to change the world.” Even better, she’s a girl with a mission – a mission to change the world, one young woman at a time. Stemming from a desire to empower young women, Veridiano’s campaign to “Redefine Glamour” gives them the knowledge, attitudes and skills to not be afraid to challenge popular societal notions of what is considered beauty and glamour.
Veridiano hosts writing workshops, known as Glamourbaby Diaries. Through fashion and art, Ruby allows “participants [to] gain tools that build self-confidence, inner beauty, social awareness, and leadership, inspiring them to embrace their highest potential to become agents of social change.” Veridano connects two worlds that would never seem related – fashion and social advocacy – in a way that is provocative, critical and inspiring. For the Asian American woman, this means “learn[ing] about the unique struggles that Asian American women face, and find parallels across multi-cultural upbringings.”
On September 19, 2012, Ruby’s campaign comes to life in the web documentary appropriately entitled, The Glamourbaby Diaries, which was shot and edited by Alexis Casson of the ARTchitects.
Check out the trailer here:
Read more about Ruby and her work here: