Now its time to applaud Pantene Philippines for its amazing commercial tackling gender discrimination.
We’re no stranger to gender labels. There have been many cases where women were perceived in a negative light while men were praised for doing the exact same thing. Many claim that such judgements are subconscious. Obviously, it would do us all well to question the disparity between these labels and why they exist.
Each scene portrays a man and a woman in the workplace environment. The commercial then highlights the double standards among men and women through labels.¬†A man is simply being the “boss” while a woman in the same position is “bossy.” A man is “persuasive” while a woman is “pushy.” A man well-dressed for work is “neat” but a woman is “vain.” The man is “smooth” while the woman is a “show-off.”
The commercial successfully pulls our attention towards the unfair gender discrimination that often occurs in the workplace. It ends by stating, “Don’t let labels hold you back. Be strong and shine.”
Although this commercial doesn’t feature Pantene in the most obvious way, it certainly features glossy hair. Besides, we’re definitely a fan of the bigger issue that the commercial addresses.
The commercial was only uploaded onto youtube yesterday, but it has already gathered over 3 million views. Check it out for yourself.