Story by Steve Han.
Mega-brand Banana Republic has hired Marissa Webb, a former womenswear designer at J. Crew, as its new creative director and executive vice president of design, it was reported in the Los Angeles Times this week.
Webb replaces Simon Kneen, who was in charge of the store’s design department from 2009 to 2013, during which time the retailer lost ground to competitors J. Crew, H&M and others. Gap Inc., Banana Republic’s parent company, revealed earlier this week in its financial reports that the retailer’s sales declined by 4 percent from the year before.
A graduate of the Fashion Institute of Technology in New York, Webb was adopted by an American family from Korea at age 4. She also previously worked for Polo and Club Monaco. In 2011, she launched her own eponymous label, a casual contemporary clothing line that is sold at retailers like Barneys New York.
“I’m thrilled to be joining the extremely passionate, talented design and creative teams at Banana Republic,” Webb said, according to the Fashion Times. “This is an amazing opportunity for me to combine my unique vision with a brand that has such a strong legacy.”
Established in 1978 in San Francisco, Banana Republic has more than 600 stores in 32 countries around the world.
Webb’s first collection for Banana Republic will debut in the summer of 2015.
This story was originally published in iamkoream.com.