It’s the last day of May, officially recognized as Asian Pacific American Heritage Month, but that doesn’t mean we have to stop campaigning for awareness of hepatitis B testing, a disease that afflicts one in 10 Asian Americans (versus one in 1,000 in the general population). Hepatitis B is the leading cause of liver cancer, and one of the greatest health risks for the Asian Pacific American community. And in honor of Asian Pacific American Heritage Month, Nordstrom teamed up with Hep B Free and OCA in their “Living Well” campaign to help raise awareness of the importance of getting tested for hepatitis B.
Through Nordstrom’s new website www.nordstrom.com/apahm, visitors to the site are provided ways to take action and learn more about hepatitis B. Nordstrom had pledged a $35 donation to Hep B Free for every hepatitis B awareness quiz taken in May, and thanks to you, they were able to donate $75,000 to Hep B Free.
“This is the first time we’ve partnered with a national retailer on a nationally coordinated awareness effort and the Asian American community to help end Hep B disease and liver cancer. We applaud Nordstrom’s support and partnership for this pressing health issue,” said Ted Fang, Director, AsianWeek Foundation and co-founder of San Francisco Hep B Free.