Finally! We have a face that represents us in one of largest cosmetic companies in the world. The next time you see an Estée Lauder ad in a fashion magazine, look for Chinese model Liu Wen.
Liu Wen backstage at Derek Lam.
As the first model from China signed by Estée Lauder, Liu joins the brand’s roster of global beauties that include Hilary Rhoda (U.S.), Elizabeth Hurley (U.K.), Anja Rubik (Poland), Liya Kebede (Ethiopia) and Constance Jablonski (France). Liu will make her debut in the brand’s global advertising campaigns beginning June 2010.
“Estée Lauder has always searched for global beauties that define a generation,” said Aerin Lauder, senior vice president and creative director, calling Liu a “beauty of our time.” Jane Hertzmark Hudis, global brand president, said that Liu has the “style and confidence that reflects Estée Lauder’s modern vision of global beauty.”
Liu Wen, the new face of Estée Lauder.
Originally from Beijing, the 5-foot-10.5-inch model, known for her dimples, exploded onto the international stage in Paris on the Spring 2008 runways of Chanel and Jean Paul Gaultier. Liu has since a fixture on the runways of New York, Milan and Paris, walking a total of 49 shows for the Autumn/Winter 2010 season, including Rodarte, Derek Lam, Michael Kors, Carolina Herrera, Proenza Schouler, Alexander Wang, Fendi, Bottega Veneta, Salvatore Ferragamo and Balenciaga. She has shot editorials with the world’s top fashion photographers and has recently appeared on the cover of Chinese Vogue, and in editorials for W as well as the French, Japanese and Chinese editions of Vogue.
So, what do you think of Liu Wen’s look? Do you think she’ll make Estée Lauder more appealing to Asian American women?
Photos courtesy of Estée Lauder.
Related Articles
Earlier this month, Estée Lauder held a press event in New York City to their new philosophy of “Every Woman Can Be Beautiful.” The venerable 65-year-old cosmetics company also unveiled the launch of two new skincare products for all skintones, Idealist Even Skintone Illuminator and Idealist Cooling Eye Illuminator (more on that in our next [...]
We told you fashion model Liu Wen landed an Estée Lauder contract back in April. Now we have a sneak peek of the behind the scenes photos from Liu Wen’s first major campaign with Estée Lauder, Wild Violet, available at Estée Lauder counters starting January 1, 2011. What do you think of her look? More [...]
Spring is here! Get your hands on Estee Lauder’s Spring 2013 Pretty Naughty Collection. Personally, we think its perfect for all the colorful and floral looks of Springtime. Continue reading for more pics and a list of the collection! Pure Color Five Color Eyeshadow Palette – Limited Edition -Pretty Naughty – pastel blue, pink, purple, [...]
I know, I know. I’ve been waxing profuse about spring, warm weather, bright pastels and must-have khaki for the past weeks as we put our spring print issue to bed. (And it’s a good one — subscribe now to get it on time in March!) But now I have to shift gears and think seven [...]
Estee Lauder may have a reputation for being an “older woman’s” makeup line, but I’ve always been a fan. To me, the brand is very nostalgic. My mother’s vanity was always filled with their products and I’d watch her tap and smooth and massage on the various creams with envy. As a teen, I would [...]
[...] We told you fashion model Liu Wen landed an Estée Lauder contract back in April. Now we have a sneak peek of the behind the scenes photos from Liu Wen’s first major campaign with Estée Lauder, Wild Violet, available at Estée Lauder counters starting January 1, 2011. [...]