Finally! We have a face that represents us in one of largest cosmetic companies in the world. The next time you see an Estée Lauder ad in a fashion magazine, look for Chinese model Liu Wen.
As the first model from China signed by Estée Lauder, Liu joins the brand’s roster of global beauties that include Hilary Rhoda (U.S.), Elizabeth Hurley (U.K.), Anja Rubik (Poland), Liya Kebede (Ethiopia) and Constance Jablonski (France). Liu will make her debut in the brand’s global advertising campaigns beginning June 2010.
“Estée Lauder has always searched for global beauties that define a generation,” said Aerin Lauder, senior vice president and creative director, calling Liu a “beauty of our time.” Jane Hertzmark Hudis, global brand president, said that Liu has the “style and confidence that reflects Estée Lauder’s modern vision of global beauty.”
Originally from Beijing, the 5-foot-10.5-inch model, known for her dimples, exploded onto the international stage in Paris on the Spring 2008 runways of Chanel and Jean Paul Gaultier. Liu has since a fixture on the runways of New York, Milan and Paris, walking a total of 49 shows for the Autumn/Winter 2010 season, including Rodarte, Derek Lam, Michael Kors, Carolina Herrera, Proenza Schouler, Alexander Wang, Fendi, Bottega Veneta, Salvatore Ferragamo and Balenciaga. She has shot editorials with the world’s top fashion photographers and has recently appeared on the cover of Chinese Vogue, and in editorials for W as well as the French, Japanese and Chinese editions of Vogue.
So, what do you think of Liu Wen’s look? Do you think she’ll make Estée Lauder more appealing to Asian American women?
Photos courtesy of Estée Lauder.