Leave it to Kirin, which defines an ancient Chinese mythological creature, one-half dragon, the other deer, to create something safe, satisfying, and smart to fulfill our cold beverage-bud desires.
Headquartered in Tokyo, Kirin Brewery Company, Ltd., one of Japan’s most prominent and respected breweries, is launching Kirin Free, the world’s first ever 0.00%, completely alcohol-free beertaste, beverage in the United States.
On October 5, 2011 at their U.S. headquarters in Torrance, California, Kirin announced it is introducing Kirin Free to the United States after a successful reception of its product in Japan, where the new malt beverage is already a top seller in the country.
“Anyone who desires a malt beverage but doesn’t want the affects of any alcohol at all can enjoy Kirin Free. It’s refreshing yet very flavorful, and goes well with all kinds of food,” said Randy Higa, president of Kirin Brewery of America. “We are excited to bring this new beverage to the U.S. and are looking forward to receiving feedback from consumers.”
Kirin Free aims to enhance the lifestyles and safety of drivers, pregnant women, light drinkers, and those who play sports. At only 60 calories per bottle, Kirin Free also provides a benefit to health-conscious consumers.
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