If you’ve been active on social media lately, chances are you’ve probably run into the Ice Bucket Challenge. In fact, this has caught the attention of celebs such as Lance Bass, Elizabeth Banks, Martha Stewart and most recently, Jamie Chung.
The premise is simple enough. You take a freezing bucket of ice water, dump it onto your head, record it, post it on social media and nominate some friends to do the challenge as well. I don’t know about you, but usually I find myself rolling my eyes at these “chain letter” challenges. Call me uptight, but I doubt I would choke on cinnamon, chug a can a beer or dump ice water on myself just because “everyone else is doing it.”
But as it turns out, I ought to listen to my grade school teacher about not judging a book by its cover. There is apparently much more to the Ice Bucket Challenge than what meets the eye .The challenge is an effort to use social media to promote ASL awareness. Amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease in the United States, is a neurodegenerative disease which results in difficulty speaking, swallowing and breathing.
What does this have to do with freezing ice water poured uncomfortably on one’s head? Well, after you are nominated to do the Ice Water Challenge, you have 24 hours to complete the challenge or you must make a donation to an ASL charity. Either way, more and more people are curious about the disease and the viral challenge has undoubtedly raised ASL awareness. According to the Huffington Post, there has been a 1,000 percent spike in donations to the ALS association since the beginning of the Ice Water Challenge.
Just a few hours ago, Audrey cover girl Jamie Chung participated in this challenge and it’s definitely a must-see. Let’s just say, if I dumped a bunch of freezing water on my head, I doubt I’d look that cute.
Chung then posted a second video challenging none other than Vanessa Hudgens! We’ll definitely be on the look out for that one.