Many of us grew up playing Capcom’s Street Fighter. In fact, since the game’s release in 1987, the series has generated over $1 billion in revenue and is listed as one of the best-selling video game franchises ever.
With such national popularity, it only makes sense that the game’s main protagonist, Ryu, is one of the most recognizable video game characters.
That’s exactly what Anadolu Sigorta, a Turkish auto insurance company, was thinking when they prepared their new auto insurance commercial and needed a world-famous character to feature.
During the commercial, a reporter is interviewing a man about car insurance. The man boasts that he doesn’t need insurance when, you guessed it, Ryu appears to teach him a lesson or two.
Although the commercial has only been available on YouTube for about a week, it has already gathered nearly 2 million views. Check it out below.