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Hat Attack: Eugenia Kim X Target
Post by Anna • April 14, 2010 • Post a comment
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Are you excited? I know I am. This weekend, Target premieres its latest designer collaboration, this time with Korean American, award-winning milliner and accessories designer, Eugenia Kim.

Designer Eugenia Kim.

“Designing for Target gave me freedom to work with a wide range of materials, ensuring my collection reflected timeless style,” says Kim. “I am very excited to bring my unique, trendy, and functional hats to women all across the country, at wallet-friendly prices.”

Straw fedora in plaid with blue trim.

Inspired by Havana, Cuba, the collection features 12 styles, including a cloche, several jaunty fedoras, a sun-hat, bucket hats and newsboy silhouettes. But don’t think it’s just another straw fedora. Unique details like little parrot embellishments (for that perfect vacation-in-Havana feel) and contrasting print ribbon bands lend that designer touch to her pieces. I personally can’t wait to wear her tan fedora with the chiffon flowers, my favorite piece of the collection.

Fedora in tan with flower appliques.

Based in New York, Kim won the CFDA Perry Ellis award for Accessories Design in 2004. You may have seen her hats adorning some famous heads, like Gwen Stefani, Alicia Keys and Natalie Portman.

Ranging from $14.99 to $19.99, the Eugenia Kim for Target collection is available at Target stores and at Target.com from April 18 to June 28, 2010. More pics after the jump.

Straw cap with green trim.

Equestrian hat in black and white.

Straw fedora in green with black and white trim.

Straw cloche in gray stripe.

Bucket hat with bow in brown/white floral print.

What do you think? Which one is your favorite? Are you excited, too? Lemme know!


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    [...] 20th anniversary with the release of a special fragrance, Vera Wang Anniversary. Designer milliner Eugenia Kim hit the big time with her hat collection collaboration with Target. And Chinese-Brit Alexa Chung became fashion’s It girl, launching her own collection for [...]

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    liz says:

    YES! im excite.

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