IceLink, a Swiss-based luxury timepiece and jewelry brand, opened its two-story flagship boutique next to Fred Segal Melrose with a private VIP launch on January 11, 2012. Celebrity appearances included singer Lance Bass, model Josie Maran, Indian Canadian Vik Sahay of Chuck, and Filipino American rapper and the evening’s talented DJ apl.de.ap of The Black Eyed Peas.
The multi-level space with a rooftop lounge and bar features mahogany wood floors, an open-air floor plan, and panoramic balconies. The 1,300 square foot first floor incorporates live models into the two large-scale shop windows to showcase distinctive pieces in an interactive environment.
The unforgettable night was marked by apl.de.ap’s upbeat, heady beats, gorgeous views of IceLink’s timepieces, jewelry, and accessories, signature cocktails, and delectable hors d’oeuvres,
IceLink Boutique is located at 666 North Kilkea Dr., Los Angeles, CA 90048.