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Fashion Night’s Out at Folli Follie
Post by Kristina • September 18, 2011 • Post a comment
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As a new season rolls in so does a new season of Fashion Week. Many cities around the globe — from Miami and Los Angeles to Paris and Milan — kicked off the season with a shopping extravaganza, Fashion’s Night Out, on September 8th.

But it was in New York where it all began and ended.

Your favorite retailers and celebrities teamed up to attract shoppers. Chanel, Dolce & Gabbana, J.Crew, Coach, Bergdorf & Goodman, Macy’s, Diane von Furstenberg and Tory Burch were among the retailers who participated in the third annual global shopping party sponsored by Vogue and Council of Fashion Designers of America (CFDA).

For one night only, shoppers got a glimpse of Justin Bieber, Usher, Rose McGowan, Ice-T and Katie Couric at Dolce & Gabbana. If shoppers wanted more from the night, Macy’s held a free concert by Joss Stone and Opening Ceremony honored the most fashionable muppet on the block, Miss Piggy. How about a karaoke session at Kate Spade or a dance-a-thon at Tracy Reese?

These were some of the highlights of FNO, but our favorite retailers of the night were the ones who treated their guests with beauty service. What girl wouldn’t want to get a free manicure or make up applied to her pretty face?

Folli Follie took advantage of the night’s excitement by offering complimentary make up application to create one of their three looks: rock, trendy and classy.

Located on 133 Prince Street, Folli Follie was near the action in SoHo with other retailers celebrating FNO. At one point a group of ladies took the busy street for a jazzy performance.

It was a different story inside Folli Follie. The mood was easygoing with drinks graciously served and the DJ provided upbeat music.

Folli Follie displayed their new fall collection of watches, jewelry, sunglasses and handbags. Much of the talk was on Folli Follie’s affordability — leather handbags for $150 and watches for less than $400. The prices are even more impressive especially since the pieces on the shelves and inside the glasses are luxurious, but that’s what Folli Follie strives for: to encourage women to treat themselves with fancy things without the guilt of spending serious coins.

And those women are global too! Folli Follie is located in 25 countries worldwide in Americas, Europe, Middle East and Asia. It’s no surprised then that Folli Follie was the exclusive jewelry, watches and accessories sponsor of the 61st Miss World China Pageant (MWC), which was held in Wuxi, China on September 10th.

What’s next for Folli Follie? The brand is gearing up for three collections: Match & Dazzle, Happy Nugget and Flower Ball. The Match & Dazzle collection features jewelry that allows you to bring a personal touch by adding beads and charms to your pieces, while both the Happy Nugget and Flower Ball collections include shimmering jewelry and trendy handbags.

Check out below for more photos from Folli Follie’s FNO.

To know more about Folli Follie, check out www.follifollie.com. Follow the brand @_FolliFollie and become a fan on Facebook here.


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    [...] Blay Report, to tag along with her to the Soho store for the feature she was working on for Audrey Magazine on Fashion’s Night [...]

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