Recently, we showed you a very popular trend among couples in Korea. In an effort to publicly show their relationship, many couples will go for the “couple look.” They will match with the same color, shirt, shoes, or even go to extreme lengths and match head-to-toe in identical his-and-hers versions of an entire outfit.
There are many reasons for this phenomenon. Some couples use this as a way of showing affection. Others use it as a clear sign that they are off the market. Some have even reasoned that it makes a big fashion statement because it is so easily noticed.
Whatever the reason may be, matching couple outfits are getting more and more popular everyday. WWD wandered the streets of Seoul on Valentine’s Day to catch a glimpse of the “couple look.”
Sure enough, the matching outfits popped up everywhere during the romantic holiday. One couple argued that they didn’t need Valentine’s Day to be cute with one another. “We dress the same every day,” said Shin Seung-Chul and fiancée, Bae Jung-a.
Check out more couples who decided to flaunt their love for Valentine’s Day: