One couple takes guerilla marketing to a whole other level.
ISSUE: Spring 2011
DEPT: Cultural Collage
PHOTOS: CHARLES KANG AND CAT LEE
Last year we littered Los Angeles with wildflower seeds — freeways, center dividers, sidewalks, parking lots, all over the place.
We had extra seeds left from the California Poppy Reserve so we decided to scatter seeds throughout the city where they might grow or where they would be nice to have. The places we threw the seeds marked where we’d gone in our daily lives, the paths and routes to personally significant places, like a journal written in seeds. We were thinking about parables, sowing faith in different kinds of soil. We tried abandoned spaces, dirt that seemed neglected by landscapers, niches where other plants wouldn’t grow. We even kept a bag of seeds in the car and would toss them along the side of the road into center dividers.
Soon, we’d notice the first signs of the seeds sprouting in a public space. We’d even forgotten about some spots until later we found there was a bed full of flowers growing where it once was dirt and trash. It’s nice to see the poppies growing all over Los Angeles. It’s like tagging our names on walls, but better.
— Charles Kang and Cat Lee, Los Angeles, Calif.