Coca Cola Invents Creative Caps That Give “2nd Lives” to Bottles
  • by Ethel Navales
  • June 18, 2014
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Coca Cola is responsible for tons and tons of plastic bottles discarded every day after people are done consuming their beverage. As you can imagine, this can be quite damaging to our environment.

Thankfully, Coca Cola is well aware of this and wants to put forth various solutions to the issue. One such solution is the environment-friendly campaign launched in Vietnam called “2nd Lives.”

For this campaign, Coca Cola has teamed up with award-winning ad agency Ogilvy & Mather China to invent creative, fun and usable caps that will encourage people to reuse their bottles.

There have been 16 new bottle caps created which can turn your used Coca Cola bottle into a lamp, a pencil sharpener, a spray bottle, a salt & pepper dispenser, a bubble wand, a weight, a soap dispenser, a water gun and much more.

Clearly, this campaign has heart behind it. Check out these “2nd Lives” caps in action in the following video.


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