Art:
China Creates App to De-Smog Pictures
  • by Ethel Navales
  • April 11, 2014
blue sky

It’s no secret that the pollution in China has reached unbearable levels. In fact, China has had to deal with the youngest lung cancer patient ever: an 8-year-old. On some days, the pollution is so bad that classes, bus routes and airports shut down. This month, the Chinese government has confirmed that citizens should wear masks.

Wu Kai, a citizen of Harbin told Huffington Post “I couldn’t see anything outside the window of my apartment, and I thought it was snowing, then I realized it wasn’t snow. I have not seen the sun for a long time.”

So what are the netizens to do with such depressing and dangerous conditions? Well apparently, there’s an app that can make you feel better about it all.

Blue Sky, designed by Ogilvy & Mather for the World Wildlife Federation of China, launched on March 29th. It allows users to “paint” the sky and transform the grey to blue.

 

Some are complaining that this app cares too much for aesthetics when there’s a bigger issue at hand, but executive creative director Doug Schiff argues that the purpose of the app is to allow users to visualize a better world. By seeing a blue sky, Schiff hopes people will further realize what they are missing and they will be encouraged to more aggressively look for solutions.

While many believe the app will not achieve anything but prettier pictures, the creators are certainly right about one thing– we definitely see the extreme difference between a clean and a polluted sky.

 

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