“Fashion has always been married to technology,” Jinhee Kim said.
To continue celebrating its union, Korean American Harvard grads Kim and Sarah Paiji developed a new iphone application, Snapette, aimed for the “Snap-Happy Fashionista.”
Kim and Paiji designed the app to create a companion-style application that is location-based and mobile. Snapette is the first app that lets you share and browse the hottest shoes and bags near your current location right from your phone. Searches can be done by brand, store, or description. Snapette allows users to simply snap photos of bags and shoes from their favorite stores and share them amongst other like-minded Fashionistas– like window shopping right from your phone!
If you want to browse styles and trends overseas, Snapette also allows users to browse what other viewers are posting from around the world. With each application, users are given their own “virtual closet” displaying what they’ve snapped, Like and Want, and the ability to share their closets over Facebook, Twitter, and Tumblr.
Audrey Mag had a chat with Kim and Paiji about Snapette, being female entrepreneurs, breaking out of the stable Asian American stereotype and fashion.
Ever since I’ve been back in California, I have been desperately trying to revamp my wardrobe. I usually donate a good portion of my clothes at the end of the year, and I guess I’ve been doing that more than I have been buying clothes, so when I look at my closet, it’s dismally bare. That and I accidentally threw out a box of my stuff out when I was moving out, so that also might be the reason why some of the bare essentials are missing from my closet.
If you are as unemployed as I am and have belongings missing, you will be overjoyed to hear this week’s giveaway from fashion line Michael Simon. Continue Reading »
The cat’s out of the bag– our Fall cover girl is none other than the gleeful Jenna Ushkowitz!

(Shown here getting all dolled up for the shoot.)
You see her break out in song-and-dance routines as Tina Cohen-Chang on Glee, and now you get the chance to see Jenna Ushkowitz strike a pose for the cover of Audrey’s Fall 2011 issue coming out in September. The Park Plaza Hotel was the perfect setting for the Hollywood glamour photo shoot with the 25-year-old Korean-American.
Check out the behind-the-scenes coverage and interview we got, with the help of Asian American entertainment network MYX TV. You’ll get the inside scoop on Ushkowitz’s make-out sessions with co-star Harry Shum, Jr. and her favorite Glee episodes.
We can’t wait to share the rest of our shots–and the magazine– with you! Audrey Magazine Fall 2011 issue hits stands early September. Purchase your copy here.
Being a full-time student and working a 40-hour week — not to mention being a wife — can be a stressful situation for anyone. For Amber Blythe, the hectic lifestyle she lives is the last thing she thinks about when she’s working on her jewelry line, Imprinted Possessions.
Triple-stacked sterling silver necklace with heart charm and personalization. Valued at $41.
Amber Blythe’s line, Imprinted Possessions, includes necklaces, keychains and earrings.“It’s the highlight of my evening,” says the 26-year-old Dallas-based designer. “With such a busy schedule, it’s nice to have a hobby that brings me joy each and every day.”
Every piece in Blythe’s line is handmade, including the chain and hand-stamped personalization. The only pre-made items are the charms and metal discs, all available in sterling silver, copper or brass. You can even mix the metals in your piece if you want a funkier look, or add a unique stone. Custom orders are possible if you have something particular in mind.
There’s no better way to spend your Sunday morning than sipping on champagne, getting an autographed copy of first-time author Kimberly Lin‘s book Recession Proof, checking out the latest in skincare at January Labs Skin Essentials, enjoying an art show by Vans, and scoping out the latest apparel at PURRE. Fashion blogger Rachel Nguyen from ThatsChic.net will be there to co-host the event with the Newport Fun Book Club for Ladies. And make sure you find Shirley from Audrey Magazine and tell her hi! Take a photo with her and you may see yourself in Audrey!
DETAILS
When: Sunday, July 31, 11:30 am
Where: Purre, 2937 Bristol St., Costa Mesa, CA 92626
How: Free!
Troves of star power trekked out to the Snow Flower and the Secret Fan screening at the Tribeca Grand Hotel last week. And the fashion, though tamer than, say, the Cannes Film Fest or NY fashion week, was still something to be noted.

Ciara M. Serumgard, above, is known for her bold statement necklaces, incorporating gemstones from all over the world.
It’s sometimes hard to find that go-to accessory for an outfit when you’re in a fashion bind. Do you go with bangles or a bracelet? Studs or chandelier earrings? Well, we have the perfect fall accessory for you that’ll easily turn any drab outfit into a one-of-a-kind look.
What’s a fashionista going to do when she can’t find clothes that come with the tag line “stylish without the fuss?” Shop at the next store and hope she’ll find those pieces? We’ve already heard that one.
How about starting her own boutique where she can handpick the items to sell to other ladies who share the similar fashion dilemma? Now we’re talking.
Just take a look at Korean American Christy Han-Chang. She created the affordable online boutique Simply Audrey out of her shopping frustration of not finding items that were understated chic. Han-Chang often shopped at the juniors section for clothes to fit her petite shape, where styles for adults are limited. If you’re looking for casual tees, the juniors section may offer them. If you desire something more sophisticated without mistakenly getting carded at the bar, then Simply Audrey just may be your one-stop shopping site.
It’s cruel of us to bring up yummy treats when talking about fashion. Forgive us, but we’ve been inspired by the newest addition to your fashion glossary: Candace Ang, the woman behind SuperCandy and her eponymous jewelry line. But before we get to the sweet stuff, let’s first enjoy the main course.
Meet designer Candace Ang, of Chinese descent, born in the Philippines, raised in Canada, lived in Los Angeles and now residing in New York City. Her experimental aesthetic is seen in her jewelry line, whether it’s her bangles adorned with silk or satin, statement necklaces or a collaboration with another designer, and each piece is handmade at her Brooklyn studio.
“I never wanted to create anything that seems like it was stamped out of a factory,” she says. “That will continue with anything that I make. It gives some life and love to each piece.”