Audrey Column: Do’s & Don’ts of Wooing a Girl in This Day and Age


Gen X’s guide to wooing a girl may not apply in today’s dating world, where boys don’t bother to get out of their cars to pick you up on a date, let alone stand outside your window with his heart on his sleeve. So what should Millennial women expect in this day and age? Columnist Paul Nakayama tells it like it is.


I’m a product of the ’80s and ’90s, and John Cusack was the actor that captured the spirit of my ideas on romantic love. I mean, when Lloyd Dobbler raised that boom box up over his head in the 1989 film Say Anything, forget about it — I, too, wanted to win the heart of a girl with some grand gesture. And thusly inspired, I might’ve captured a few hearts, but I sure as hell screwed up the long game with them all on my own. Now I see my nephew, a young man influenced by the love stories of today, like (500) Days of Summer and Her, where love seems elusive, and then I see him trying to meet girls on Tinder and Instagram, where love is literally elusive. In the digital age, the world seems smaller than ever, but if these movies and dating apps are any indication, it’s still just as hard to make a connection with someone and just as easy to screw it up once you do. So I asked the younger female staffers and interns at Audrey Magazine to give me their list of Do’s and Don’ts of dating. For some, I’ll pass on to my nephew. For others, the women are going to have to modify their expectations. Let’s start with the Don’ts:



“DON’T play with your phone during a date. If your phone is more interesting than your date, you shouldn’t be on a date.”
Totally agree, but we should broadcast this to men and women alike. Nothing makes a meal lonelier than starting to eat by yourself while your dinner companion struggles to think of a clever hashtag for her food porn photo. Then again, I have a policy where I get to eat your food if you’ve taken a photo of it, and a minute passes and you still haven’t tasted it, despite having already half-written a Yelp review. Also, they say your cell phone has more germs than a toilet seat — why you bringing a toilet seat to a date, bro?

DON’T try to get to know me through text messages as opposed to in person. Or worse, try to have a serious conversation or an argument — you’re asking for miscommunication.”
Actually, I’m not sure if I agree. By getting to know someone via texts, it’s like the modern-day equivalent of knights and ladies sending each other poetically drafted love letters full of better intentions, but instead of squires making the delivery, you’ve got rapid-fire thumbs. And even back then, I’m sure the greatest of romances wouldn’t have survived if the heroic knight kept mistaking “your” for “you’re.” Also, nothing defuses a fight like a well-timed, innuendo-laced autocorrect.

“DON’T send me a text about a beautiful sunset or cute puppy and how it made you think of me, and then send the same text to your mom and a bunch of other people. I want to know you’re just into me.”
I completely agree. Two things about this one: One, never text anything to your mom that you’d text to your girlfriend. That’s just your therapy trying to undermine itself. And two, do you guys know how to eavesdrop on text messages? ‘Cause I could have fun with that.

“DON’T play more than two hours a day if you’re a gamer, and that’s the max! I’d prefer only an hour if I had it my way.”
No. We’ve seen our friends who are married, and we know that’s the fate lying ahead, so we’re going to play our thumbs off while we can.


And now for the Do’s:


“DO use technology to your benefit. If a guy knows how to pay attention, he can find out a girl’s interests and plan a date around that. Read her blog entries, then talk to her about something you find interesting in her writing. Her status says she’s been craving ice cream? Go and surprise her with some.”
What I like about this staffer’s suggestion is that it’s condoning stalking as long as it’s used for the greater good, e.g., ice cream. It also indirectly suggests that girls stalk, too, so I say use that to your advantage. You can blog or update your online status with stuff that might pique a girl’s interests, maybe something about how you want to study for your MCATs, but you can’t think over the sound of your abs rocking hard.

“DO come to the front door when you pick us up for a date. Don’t just sit in your car and text us that you’re here.”
Absolutely do this. But likewise, let’s all be ready on time. I remember waiting for my date too many times to count, trying to kill time on the couch or at the front door or even outside. At least in my car I’d have the AC and music to keep me company — rather than pretending to have a conversation with her toy poodle, which honestly would prefer sh-tting in my shoes.

“DO pick up the phone and ask her out on real dates. While technology is great for an initial contact with the person you’re interested in, relationships can’t live via text/emails/online messaging!”
I’m assuming this is directed towards the guys you actually like, instead of the suitors you’re not that into. Because, believe me, those of us who aren’t lucky in dating try every angle to get a date — phone calls, texts, emails, tweets, pokes, status comments, Likes (even when we don’t like what you’re posting), “random” run-ins (you said it was OK to stalk), even courier pigeons (but just one because we don’t want to seem overbearing.)

“DO call me before 10 p.m. to ‘hang out.’ I’m not waiting around for your call — I’ve got plans, too!”
Waitasecond. These guys that the Audrey staffers are talking about — it sounds like whatever they’re doing is working. They’re calling at 10 p.m. and the girls still agree to hang out? I would plan a date a week in advance and get cancelled on at the last minute. I think it’s time to stop watching sappy movies. In fact, staffers, can you check the status updates of these guys and tell me what movies they’re watching?



This story was originally published in our Fall 2014 issue. Get your copy here


THE NORTH FACE Store in Korea Pranks Customers, Ad Goes Viral


The American outdoor product company The North Face, Inc. was initially designed for outdoor sporting goods. Their products deliver both functionality and style. However, for South Koreans, it means something else.

The North Face has gained wide-spread popularity among South Korean students, and is even seen as a fashionable “uniform.” Specific types of jackets, mainly the “puff jacket” and the “rain jacket,” are known to be the most popular designs that South Korean students purchase.

Unfortunately, all this popularity has also attracted negative attention as well. Students have found that many of them are being judged and stereotyped by their clothing choices. When it comes to The North Face, some student claim that wearing puff jackets makes others believe they are part of a gang.

For the sake of staying away from negative stereotypes, some students have stopped purchasing The North Face jackets. To counter this, the company has had to make some creative moves.

A Korean advertising agency working with The North Face created a prank for customers visiting the company’s pop-up store in South Korea through a promotion called, “Never Stop Exploring.”




A video of the prank shows customers casually shopping until the employees run out of the store, locking the customer inside. Suddenly, the floor shifts and begins disappearing beneath the customer, leaving them no choice but to use the rock-climbing wall to avoid the fall. The shopper are then told they have 30 seconds to jump and grab a jacket which suddenly dangles from the ceiling.

Not only did The North Face raise the spirits of their customers by making them jump and retrieve a free jacket, the promotion also represents the proper image of the company.

The viral video was published on September 30, 2014 and has over 4,530,000 views.






Mendocino Farms Takes Sandwiches to Greater Heights


The sandwich — one of the simplest kinds of food in the world, right? Just slap one ingredient or more in between two pieces of bread and there you have it. It doesn’t take a chef or a culinary superstar to make one. It’s something we all can make. But would a sandwich that you made have people lined up around the block?

Well, at the Southern California-based Mendocino Farms chain, which currently boasts eight locations, the sandwiches that co-founder and “Chief Sandwich Creator” Mario del Pero and Executive Chef Judy Han dream up do. And they do it with a sense of humor, judging from a few of the menu items: Drunk’n Goat on Highway 128 (chicken sandwich with goat cheese, brie and cranberry chutney), under the “Can We Be More Cheesy?” section, and a Sandwich Study of Heat (turkey avocado sandwich with smoked gouda, chili aioli and jalapeno relish) under “Classics.”

We spoke with Han and co-founder Ellen Chen to find out what magic ingredients make the family-run Mendocino Farms — del Pero and Chen are married — so popular. And we discovered that it is more than your appetite that they are skilled at satisfying. Actually, their “Eat Happy” approach starts even before your sandwich is served.


In a popular foodie destination like Los Angeles, everyone is always looking for that next brilliant idea. So why did Chen and her husband decide in 2003 that sandwiches would be where they would make their culinary mark? “We already had a fast-casual Asian concept, Skew’s Teriyaki,” says Chen. “When we sold it, we thought, what do we want to do next?”

They looked to northern Italy, where del Pero is from, for inspiration. There, leftover proteins from Sunday meals would find new life in a sandwich. “Sandwiches are kind of a vehicle for how they eat their food,” says Chen.

While the idea started with Italy, it developed more while they took part in something very American: Thanksgiving. “We were sitting around eating what is now our November to Remember [sandwich]: turkey, stuffing, cranberry sauce, chutney … and I thought, if we could take all these proteins and make them higher-end, chef-driven sandwiches, that would be so great,” says Chen. “It was really the idea of the better category. There was Subway and Quiznos, but there was no next level up. We’re going to make the better sandwich.”

Now they needed a name.

“So there’s Napa, but that sounds so serious,” Chen recalls them thinking. “We still wanted a quirky quality to what we do. Mario used to vacation in Mendocino [north of San Francisco] when he was a kid. It’s beautiful coastal farm country and wine country, too.” So Mendocino Farms was born, giving a nod both to the fresh ingredients that come out of that area and her husband’s fond memories of family vacations spent there.


Screen Shot 2014-10-16 at 2.26.10 PM


Chef Judy Han joined Mendocino Farms about eight years ago, after the hectic schedule of working at fine dining restaurants (Sona, Literati II) meant too many holidays away from her first child when he was so young. “When I met Mario, his vision was really interesting, so I said, ‘Let’s give it a shot,’” remembers Han. “I had to get up at 4 a.m. in the morning, but I had weekends and holidays off.”

She operates out of their commissary in downtown Los Angeles, where they have a rigorous testing schedule: about two to three sandwiches a week, with possibly two to three variations on each of those recipes. And then a taste-testing panel of select people that includes Chen, del Pero and other upper management with discerning palates. Han notes that even “old favorites we bring back, we take a lot of time retesting. We have to make sure that we’re progressing.”

Inspiration for a sandwich can come from anywhere, and food memories often pop up and shape a recipe. Their recent Chef’s Special Korean BBQ Chicken sandwich was developed while Han was driving, thinking of chicken entrées she liked: “Korean fried chicken is not really well-known here and I was thinking of all the flavors.” And she says that their classic Farm Club sandwich “was based on the memory Mario had of when he first courted Ellen.”


From its inception, there’s been something very personal about Mendocino Farms. A lot of love and care is invested into everything from developing the sandwiches to the reception the moment you walk in. Hosts greet you as you enter — or, in the case of rush-hour lunch in the Valley with a line out the door, on the sidewalk — to introduce you to the menu, offer suggestions and take your order.

Once you reach the counter, there’s a deli case featuring a variety of tasty sides, such as their popular curry couscous and seasonal spicy Dijon potato salad, which you can sample for free before you order. “Everything is available for sampling,” says Chen. Ask for a sample of that roasted turkey or pulled pork tempting you behind the glass as you continue down the counter line, witnessing the “theatrics” of the sandwiches coming together. Once you hit the drinks area, try Han’s seasonal lemonade or that Eagle Rock IPA.

There’s much to appreciate about how Mendocino Farms operates, even before you get your sandwich. But when you do, you’ll likely sing their praises as hundreds before have: “absolutely per-ect,” “the best sandwich of my whole life,” and, in the case of this writer after trying the Kurobuta Pork Belly Bahn Mi on a panini-grilled ciabatta, “tastes like home … comforting, warm, delicious.”



Co-founder Ellen Chen, top, and Executive Chef Judy Han.

Co-founder Ellen Chen, top, and Executive Chef Judy Han.


This story was originally published in our Fall 2014 issue. Get your copy here.

2NE1’s CL Will Debut As A Solo Artist In The U.S.


Great news for all K-Pop lovers, especially those who are fans of 2NE1! 2NE1’s fierce leader Chae-rin, more commonly known by her stage name CL, is debuting as a solo artist in the US in spring 2015.

Yes, you read that right! It looks like CL will follow the footsteps of PSY who was the first Korean artist to break a huge record in America through his viral video “Gangnam Style” which initially showed up in South Korea.


cl 2

Photo courtesy of

cl 1

Photo courtesy of



For her new and upcoming album, CL will be working with talent manager Scooter Braun, who represents pop starts Justin Bieber and Ariana Grande, and is the person who also signed K-pop artist PSY to the School Boy records. Luckily for us, it seems like Braun has a taste for K-pop.

According to the YG United, an entertainment website specializing in news related to the YG Family, CL had a chance to meet Braun in Seoul with the help of PSY. It’s no surprise that Braun was impressed by CL’s rapping skills, unique taste in fashion, charismatic attitude and her fluent English skills– essentially making her the “baddest female” in Korea.


cl 3

Photo courtesy of

cl 4

Photo courtesy of


CL is a South Korean singer, rapper, dancer and songwriter. She first became part of YTN entertainment in 2006 as a trainee, and officially debuted in late 2007 with her fellow 2NE1 members, Park Bom, Sandara Park and Minzy.


cl 5

Photo courtesy of

cl 6

Photo courtesy of







Mercedes Benz Fashion Week Tokyo Recap: Noir Fr


Ah yes, the dark side of spring. While we enjoy seeing the lighter and bolder color palettes Fashion Week Tokyo has to offer, Noir Fr’s designer, Syota Masuda, refuses to leave the blacks and metallics of fall and winter behind. The namesake of the collection explains why such somber tones are used: Noir Frere is French for brothers of black (the base for the designs). Masuda initially studied to be a fashion buyer, but found himself taking the leap to become a designer and produce garments that he felt the market lacked.

Don’t let the darkness hinder you from adding some black into your spring and summer rotation. For the warm temperatures Noir Fr has dresses of flowing, sheer fabrics with cutouts and skirts to pair with metallic paneled tops. On those inbetween days of seasonal transition, check out the iridescent trench coat of bronze and blue or the long-line, minimalist moto collar jacket. With both a men’s and women’s line, Masuda’s designs tackle all the on-going, evolving trends from pro sport textiles to edgy rocker styles with modified elements befitting to his vision.

Below are some of Masuda’s Noir Fr S/S 2015 line from Day Three of Mercedes-Benz Fashion Week Tokyo.

1 2





3 4


All photos courtesy of MBFW Tokyo.



Mercedes Benz Fashion Week Tokyo Recap: Ritsuko Shirahama


Ritsuko Shirahama has been designing since 1980 (with an official debut in 1984), and with each passing season, she still remains true to her unmistakable style—an interesting mix of Japan’s streetstyle scene, standout patterns and high-end fabrications. The inspiration for all her collections has been the aura of women. And not just any woman. As her brand concept states, “we sometimes [come] across a woman who emanates a different glow from others. For some reason, even time seems to move slowly and beautifully around her.”

For spring and summer 2015, Shirahama imbued her own signature on retro style dresses and woven, tailored jackets with funky graphic prints and bright patterns. Each style was paired with a head accessory to match. Our favorites: a couple of miniature top hats that reminds us of the lolita street styles found around Tokyo, but with a twist of luxury and classic waistline cuts.

The line is a bit eclectic, but Shirahama finds a way to appeal to lovers of both abstract looks and timeless looks. With modish black and white numbers to dresses that feel more like a watercolor painting, there’s something for everyone to enjoy viewing.



A throwback to the mod styles of the 60s.1



Funky, abstract graphics fit for street style fashions.

Make a statement with a pop of color.

Miniature top hats with luxury complements.


All photos courtesy of Mercedes-Benz Fashion Week Tokyo

Mercedes Benz Fashion Week Tokyo Recap: HANAE MORI


Designer Yu Amatsu combines contemporary womenswear silhouettes with the raw elegance of nature in a dual showing of the Hanae Mori by Yu Amatsu S/S 2015 collection as well as the New Hanae Mori Style special event that took place yesterday. With awards and praise for avant garde styles and pattern skills that have landed him work for major New York brands, Amatsu maintains a deep regard for Mori’s signature inspiration, the butterfly, as he works to uphold the iconic designer’s brand.

For those who are new to fashion or currently developing interests in the industry, Hanae Mori is highly honored in Japan for her career that began in the early 1950s and the awards and honors she gained during her designing years.

It is not easy to be given the reins of design as a sub-brand under the respected fashion house, but in an interview with Women’s Wear Daily regarding Amatsu’s work, Mori only had praise as she explained why Amatsu was brought in. “He’s someone who makes very simple, New York-style, wearable clothes, and he also likes butterflies,” she said. “We had been looking for a young designer, and it was very important that he had experience in New York.”

Below are a few of the designs that were shown yesterday from both shows during the Mercedes Benz Fashion Week Tokyo events. First, flowing fabrics of whites and blues with contemporary style folds and pleating, along with open lace details and looser cuts for Manhattan springs and summers seem ideal to what Mori was speaking of. Secondly, the special event that left viewers stunned at the beauty of Mori’s favorite insect, which was printed into a modern collection of dresses, gowns and separates.

hm 1

Image Courtesy Of MBFW Tokyo.

hm 2

Image Courtesy of MBFW Tokyo.

hm 3

Image Courtesy of MBFW Tokyo.



hm 4

Image Courtesy of Zimbio.

hm 5

Image Courtesy of Zimbio.

hm 6

Image Courtesy of Zimbio.

hm 7

Image Courtesy of Zimbio.

hm 8

Image Courtesy of Zimbio.

hm 9

Image Courtesy of Zimbio.



Meet the Designer: Moon Young Hee



During Paris Fashion Week Womenswear Spring/Summer 2015, Korean designer Moon Young Hee’s collection turned heads.

Moon Young Hee is known for manifesting Korean ideas in a modern form. This desing technique can be seen in her massive collection which shows an impressive amount of detail, mainly using monochromatic toned designs embedded with various patterns and textures. Her sophisticated design has sought to show the potential of materials being used and maximizes the elegant atmosphere.

mtd 2

mtd 3




mtd 4

mtd 5



Even at an early age, it seemed Moon was destined for this career. Growing up, while other children played with toys, Moon was taken with needlework. Since then, she followed her dreams of becoming a designer and chose to study French literature in college since costume designing departments did not exist at her school back then.

Moon settled in Paris in 1996 to seek some challenge in a bigger world. What started as a curious adventure turned out to be much more difficult than what she had imagined, but that didn’t stop her from moving forward.

Showing hard work and dedication, she studied day and night at the library located nearby her atelier and studied early 20th century French fashion, which later inspired her to graft her own style using traditional Western designs.

Though Moon is recognized as a prominent designer today, she is known to live a very humble life. Not only does she prepare her lunch box on her own, but she also chooses to wear shoes that have been worn for more than ten years.

It is clear that Moon designs out of love and a passion for the art as opposed to commercial success. For the fashion shows, she dedicates her heart, soul and mind to work together to bring out the best in her collection. Her work demonstrates a pursuit of perfection and keeps an eye on every little detail. Needless to say, this pays off during the catwalk.


Photos courtesy of


K-Pop Idols Comment on Jessica’s Departure from Girls’ Generation


Earlier this month, we discussed the controversy between SM Entertainment and Jessica, who is no longer part of popular K-pop girl group, Girls’ Generation. For a while, this controversy seemed to be the only thing that K-Pop fans could talk about. Well it appears it wasn’t only the fans who were concerned. Slowly but surely, more and more K-Pop idols began commenting on the ordeal.

Screen Shot 2014-10-10 at 1.08.54 PM

Photo courtesy of



On October 8th, a Korean MBC talk show program called Radio Star invited four Super Junior members (Siwon, Kangin, Leeteuk, and Eunhyuk) for their feature program.

During the program, the Jessica’s controversy was mentioned and one of the show’s MCs stated, “There’s nothing more to say. Isn’t that the end for Jessica’s [career in Girls’ Generation]?”

Leeteuk defended Jessica by saying, “You think this will be the end.”

Needless to say, this statement began stirring a flurry of questions from fans who wondered what he meant by that. Leeteuk later clarified his statement by saying, “You never know what will happen … life goes on as we resolve problems.”

Screen Shot 2014-10-10 at 1.19.13 PM

Photo courtesy of


Meanwhile, Girls’ Generation member Sooyoung directly apologized for Jessica’s exit on SBS’s One Night of TV Entertainment, her regularly hosted weekly talk show.

During the show, Sooyoung commented, “Having to relay this sort of sudden news is simply distressing and I’m sorry. For the sake of everyone who loves and support Girls’ Generation, we will try even harder to show a hard-working Girls’ Generation. Please watch over us. I am sorry.”

As of now, only two Girls’ Generation members, Taeyeon and Sooyoung, have ever commented about Jessica’s departure from Girls’ Generation.



Feature image courtesy of
Translation courtesy of


Countdown to the Alexander Wang x H&M Collaboration


It’s a glorious moment for all of us when consumers can purchase a high-end brand fashion line at affordable prices. In less than a month, this will be a reality for us. This past April, Chinese-American fashion designer Alexander Wang, known for his downtown-cool style, announced that he is bringing his collection to the Swedish fashion giant H&M.

With only a month left until November 6 when we see Wang’s collections in 250 different H&M stores worldwide and online, the Alexander Wang’s H&M campaign is spilling Instagram teasers that seriously make us even more impatient.


Check out the teaser below:


A glimpse at the #ALEXANDERWANGxHM collection, available 11/06 @hm #getready #AWRemix

View on Instagram


Screen Shot 2014-10-09 at 12.39.02 PM


Based on the campaign’s video, Wang’s personal Instagram, and the first look of the collab collection seen through Rihanna’s Alexander Wang x H&M outfit at NYC, we can get an idea of how the collaboration is expected to appear in stores. Anticipate a lot of “Wang” prints and monochromatic sport-inspired apparels.

If you haven’t done so yet, make sure you mark your calendars for November 6th!

Screen Shot 2014-10-09 at 12.44.49 PM Screen Shot 2014-10-09 at 12.45.11 PM


(Photo credit 1, 2, 3, 4)