The guys behind My Ninja!, Korean Americans Peter Rocks and Sam Hong, are all about a positive message, and that message is this: “We love. We live. We balance. We forgive. Repeat.”
Founder and creative director Rocks glommed onto the name while touring the U.S. as a musician a few years back. “As the only Asian on tour, people began to call me ‘My Ninja!’” he says, as a play on “my n****.” And it stuck. Rocks decided to take a negative stereotype and turn it into something positive.
Rocks started My Ninja! clothing in 2008, not as a shirt, design or a concept, he says, but a statement on how people can relate to each other in the constant cultural blend that is our generation. With bold, minimal graphics like “My Ninja!” and “Ninjette” splashed across cut-off tees, My Ninja! clothing is reminiscent of the ’80s Frankie Goes to Hollywood “Relax” tees, with a hearty dose of what Rocks calls ’80s Benetton-meets-streetwear.
So join the conversation with My Ninja!’s Crazy.Sexy.Cool tee. Like their message, it’s simple and to the point. Just don’t forget to repeat.