I know, I know. No matter how “Asian” tokidoki looks, the designer behind the adorably wicked characters is Italian and there is no other Asian connection other than its obvious inspiration from Japanese pop art. We discovered that in the early days of Audrey when we went to a press preview and saw the characters [...]

Sometimes an internationally known star and a brand just, mix.  Sometimes a face and a personality just fit into a brand.  Sometimes. This wasn’t just “Sometimes” for Tokidoki, as on Feburary 1st, the pop culture brand, meaning “sometimes” in Japanese, announced its partnership with International recording artist Jasmine Villegas.    Though only 18, Villegas, a [...]