With the surge of Asian models snagging ad campaigns — Liu Wen for Estée Lauder, Shu Pei for Maybelline, Bonnie Chen for Kenneth Cole and Daniel Liu in his Bloomingdale’s Spring 2011 commercial — it appears that Asian American stars are joining in on the fun, too. We take a look at the celebrities who are currently signed on to model for different labels, from fashion to beauty.
Brenda Song for Op
Brenda Song is nicely transitioning from her Disney fame to bigger projects like her supporting role in the Oscar-winning film The Social Network. She shared scenes with Jesse Eisenberg, Andrew Garfield and Justin Timberlake, but you can see her joining a different group of fellow young stars in the newest Op ad campaign called “Destination Op.” The Hmong-Thai American models the latest casual spring/summer style of Op along with CW stars Kat Graham and Aly Michalka, Gleeks Mark Salling and Chord Overstreet, and Rob Kardashian of Keeping Up With The Kardashians. Larry Bartholomew photographed the stars going on a road trip just in time to plan our own road trip memories with friends.
Vanessa Hudgens for Candie’s
Brenda isn’t the only Disney star modeling for a fashion label. High School Musical alum Vanessa Hudgens replaces Britney Spears as the new spokesmodel for Candie’s. Vanessa, of Filipino, Irish, Native American descent, is looking all cute in flirty dresses and sizzling in a bikini for spring 2011. Britney already has shown her support for Vanessa. The pop princess tweeted: “So fun being a Candie’s Girl! Look out for the @Candiesbrand pics of their new girl, Vanessa Hudgens!” There’s no doubt fans will lick up Vanessa’s Candie’s ads.
Cassie for ck one
R&B singer Cassie can be currently seen strutting her edgy hairstyle in two commercials for ck one lifestyle brand. Wearing a sexy black bra and jeans while dancing with young singer Sky Ferreira in one commercial and then arguing sans jeans with a cute boy in another, Cassie, of Filipino, Mexican, and Afro-West Indian descent is just one of the many gorgeous people to represent ck one’s campaign that shows their expansion from fragrance to a full lifestyle that includes jeans and underwear.
Freida Pinto for L’Oreal
In 2009, Slumdog Millionaire actress Freida Pinto got a lucrative beauty deal from L’Oreal, joining Diane Keaton, Beyoncé and Eva Longoria as the brand’s ambassadors. Her new campaign for L’Oreal Paris lipstick was revealed this weekend.
Shay Mitchell for Pantene Pro-V
Finally, we have newcomer Shay Mitchell of ABC Family’s Pretty Little Liars. Earlier this year the Filipina Canadian was announced as the new spokesmodel for Pantene Pro-V Nature Fusion collection. The campaign is just perfect for Shay to show off her shiny long locks.
We’re happy to see these celebrities front fashion or beauty labels. Not only do the ad campaigns give them extra mainstream exposure but it speaks volume about their marketability. We’re sure Brenda, Vanessa, Cassie, Freida and Shay won’t be the only Asian American stars representing big brands this year or in the future, who’s next? Maggie Q’s star is definitely on the rise thanks to her CW show Nikita and her upcoming film role in Priest with Paul Bettany. Then there’s also Jamie Chung, who turned heads for her chic style choices while promoting Sucker Punch. And let’s not forget Jenna Ushkowitz and Olivia Munn. We don’t know who will be next, but we’ll definitely keep an eye out for it!
Related Articles
Vanessa Hudgens and Jamie Chung showed their style prowess while promoting their new movie Sucker Punch, hitting the red carpet in an array of beautiful gowns and minis. What makes their red carpet moments so noteworthy is each girl’s distinct styles. Vanessa rocked the boho chic and Jaime kept it elegant and fresh. Check out [...]
The “Queen of Disney” is headed to Fox. Actress, singer, film producer, and model Brenda Song has been casted as a re-occuring character on the television sitcom, New Girl. Brenda Song plays the new love interest of Winston (Lamorne Morris) and is described as an intense and competitive character. Song was the first actor to be [...]
Celebrities are people too, okay? They’re not objects that can be bought or sold on Ebay. Unless if it’s for a good cause and if it’s just their Twitter alter ego. Twitchange, the first ever celebrity tweet auction began yesterday, Sept. 15 as Twitter fans can bid for three things: to be followed by their [...]
Audrey Magazine got a chance to play its hand at the First Annual Celebrity Poker Tournament hosted by Coalition for Asian Pacifics in Entertainment (CAPE) at the W Hotel in Hollywood, benefitting the foundation’s educational programming. CAPE advances diversity and cross-cultural awareness by educating and promoting Asian Pacific Americans for key artistic and leadership roles in the entertainment industry. We [...]
We love it when brands recognize the power of the Asian consumer. And Swiss watchmaker Longines is the newest brand to add Asian faces to their spokesperson lineup. Bollywood icon Aishwarya Rai Bachchan, Chinese model and actress Chi Ling Lin, and British actress Kate Winslet revealed the new additions to the Longines DolceVita collection in [...]
It’s awesome seeing Asian faces in magazine print ads and such. Hopefully it’s not just a current trend and we’ll continue to see diversity in the fashion and beauty industry.
i wanted to point out, however, that you made a small error in your article. You wrote, “Finally, we have newcomer Shay Mitchell of ABC Family’s Pretty Little Liars. Earlier this year the Filipina American…”
Shay is actually Filipina Canadian. She was born in Toronto, Ontario, Canada.