With the surge of Asian models snagging ad campaigns — Liu Wen for Estée Lauder, Shu Pei for Maybelline, Bonnie Chen for Kenneth Cole and Daniel Liu in his Bloomingdale’s Spring 2011 commercial — it appears that Asian American stars are joining in on the fun, too. We take a look at the celebrities who are currently signed on to model for different labels, from fashion to beauty.
Brenda Song for Op
Brenda Song is nicely transitioning from her Disney fame to bigger projects like her supporting role in the Oscar-winning film The Social Network. She shared scenes with Jesse Eisenberg, Andrew Garfield and Justin Timberlake, but you can see her joining a different group of fellow young stars in the newest Op ad campaign called “Destination Op.” The Hmong-Thai American models the latest casual spring/summer style of Op along with CW stars Kat Graham and Aly Michalka, Gleeks Mark Salling and Chord Overstreet, and Rob Kardashian of Keeping Up With The Kardashians. Larry Bartholomew photographed the stars going on a road trip just in time to plan our own road trip memories with friends.
Vanessa Hudgens for Candie’s
Brenda isn’t the only Disney star modeling for a fashion label. High School Musical alum Vanessa Hudgens replaces Britney Spears as the new spokesmodel for Candie’s. Vanessa, of Filipino, Irish, Native American descent, is looking all cute in flirty dresses and sizzling in a bikini for spring 2011. Britney already has shown her support for Vanessa. The pop princess tweeted: “So fun being a Candie’s Girl! Look out for the @Candiesbrand pics of their new girl, Vanessa Hudgens!” There’s no doubt fans will lick up Vanessa’s Candie’s ads.
Cassie for ck one
R&B singer Cassie can be currently seen strutting her edgy hairstyle in two commercials for ck one lifestyle brand. Wearing a sexy black bra and jeans while dancing with young singer Sky Ferreira in one commercial and then arguing sans jeans with a cute boy in another, Cassie, of Filipino, Mexican, and Afro-West Indian descent is just one of the many gorgeous people to represent ck one’s campaign that shows their expansion from fragrance to a full lifestyle that includes jeans and underwear.
Freida Pinto for L’Oreal
In 2009, Slumdog Millionaire actress Freida Pinto got a lucrative beauty deal from L’Oreal, joining Diane Keaton, Beyoncé and Eva Longoria as the brand’s ambassadors. Her new campaign for L’Oreal Paris lipstick was revealed this weekend.
Shay Mitchell for Pantene Pro-V
Finally, we have newcomer Shay Mitchell of ABC Family’s Pretty Little Liars. Earlier this year the Filipina Canadian was announced as the new spokesmodel for Pantene Pro-V Nature Fusion collection. The campaign is just perfect for Shay to show off her shiny long locks.
We’re happy to see these celebrities front fashion or beauty labels. Not only do the ad campaigns give them extra mainstream exposure but it speaks volume about their marketability. We’re sure Brenda, Vanessa, Cassie, Freida and Shay won’t be the only Asian American stars representing big brands this year or in the future, who’s next? Maggie Q’s star is definitely on the rise thanks to her CW show Nikita and her upcoming film role in Priest with Paul Bettany. Then there’s also Jamie Chung, who turned heads for her chic style choices while promoting Sucker Punch. And let’s not forget Jenna Ushkowitz and Olivia Munn. We don’t know who will be next, but we’ll definitely keep an eye out for it!